About Global Touch

  • “In a world where true experts are rare, Denise stands out as a remarkable leader who delivers beyond expectations.”

    VMware by Broadcom

  • “Global Touch’s innovative approach and field knowledge is second to none.”

    Microsoft

  • "Denise cuts to the chase. She's brilliant. I always learn from her."

    Cisco Systems, Inc.

  • "Global Touch, and CEO, Denise Sangster, were trusted advisors to myself and my teams at multiple leading SaaS companies where I leveraged Global Touch's services and expertise to gain invaluable insights into partner satisfaction and loyalty, which were critical to our continued business growth.”

    LogicMonitor (also a client at Splunk and Qlik)

  • “We worked with Denise to lead our CEO council for a number of years. She brought innovative thinking to help us capture what really matters and craft and refine solutions needed by our largest customers.”

    IBM

  • “For 25 years, Denise Sangster and Global Touch has helped us understand how partners make money with Cisco and how they spend money to make money with us.”

    Cisco Systems, Inc.

  • "Global Touch provided invaluable 3rd party objective feedback through their surveys and interviews with our partners around the world that allowed us to refocus our resources and refine our partner program. Their CEO, Denise Sangster added industry insights to their research that brought the data to life."

    NetApp, Inc.

  • “Denise led our global partner survey strategy and execution with unparalleled precision, delivering insights that were not just valuable but truly game-changing.”

    VMware by Broadcom

  • “Global Touch over delivered and helped us know and anticipate how to be successful with partners.”

    Google Cloud

  • “Global Touch made certain we understood the nuances of how to be successful with partners around the world.”

    Apple

  • “Denise helped us identify acquisition targets and, most importantly, key people to grow the success of our business outside the US business.”

    Ingram Micro

  • “Denise excels at transforming partner advisory councils from single events into true, value-driven programs that deliver lasting impact. Her global connections and strategic insights enable her to drive significant value for all stakeholders involved.”

    Qlik

  • “Global Touch helped us seize opportunities to scale our business prudently in the US and Europe.”

    GE Commercial Distribution Capital (now Wells Fargo Capital Finance)

  • “Denise transformed our (customer) user group from a group of disparate customer user groups into the largest independent, self-funded, and the ultimate CX group in the IT industry.”

    VMware by Broadcom

  • “Global Touch provided rich content to our partner and ISV global portal that enriched the experience and knowledge of our partners.”

    Intel

  • “We used Global Touch to help us identify and create technology partnerships for our (speech technology) with potential US technology companies. Denise Sangster created three key US (technology company) partnerships, which produced significant value for our division over many years.”

    Philips Speech Austria

  • “We thought we understood our partner business after working with top consultants, but we were wrong. Denise showed us how to do it and led meaningful partner advisory councils to hone in on how to really achieve success.”

    UiPath

  • “What sets Denise apart is not just her expertise, but her unwavering commitment to excellence and her genuine partnership approach. "

    VMware by Broadcom

  • “Denise’s ability to navigate complex challenges and create sustainable success is truly impressive.”

    Google Cloud

  • “Denise has an extraordinary ability to distill vast amounts of complex data into clear, actionable strategies that directly influenced the future direction of VMware's partner ecosystem.”

    VMware by Broadcom

  • “Denise led our most important partner council for a number of years and turned it into a fantastic listening event that helped propel the business.”

    Avnet Technology Solutions (now TD Synnex)

  • “Global Touch delivered our single most innovative initiative with partners. It was our global Voice of the Partner project that consisted of deep-dive interviews and an in-depth survey to listen to and learn from our partners. This valuable partner feedback was specifically leveraged in creating our new partner program in areas where partners said it would impact their F5 growth.”

    F5 Networks

  • “I always loved working with (Denise Sangster) and making positive change.”

    Computacenter UK

  • “Denise (Sangster) is a legend in the industry.”

    Cisco Systems EMEA

  • “Denise’s deep understanding of the channel, combined with her strategic foresight, set a new standard for how we approached our partner relationships.”

    VMware by Broadcom

  • “Thank you Denise for all you have done for the IT industry.”

    Microsoft

  • “The recommendations Denise Sangster provided were not only insightful but often visionary, allowing us to stay ahead of the curve in an increasingly competitive landscape.”

    VMware by Broadcom

  • “I met with Denise Sangster monthly for three years to help refine and increase our competitiveness. We also worked on areas where we can differentiate and create value with our partners. One of the best investments I made as the CEO was working with her.”

    Synnex (now TD Synnex)

  • “Denise became more than just a consultant; she became a trusted advisor whose insights I relied on time and again.”

    VMware by Broadcom

  • “Denise's contributions were instrumental in shaping our success, and her impact will be felt for years to come.”

    VMware by Broadcom

  • “Denise’s leadership and innovative approach have made her an invaluable asset to the industry.”

    Qlik

  • “Denise and her team do indeed treat their customers as valued for life and I continue to feel that way. Denise is an integral member of my extended team and a part of my winning playbook."

    LogicMonitor (also a client at Splunk and Qlik)

  • "Denise led our most important partner council for a number of years and turned it into a fantastic listening event that helped propel the business.”

    Avnet Technology Solutions (now TD Synnex)

  • “I always loved working with (Denise Sangster) and making positive change.”

    Computacenter UK

  • “Thank you for all (Denise Sangster) has done for the IT industry.”

    Microsoft

  • "I met with Denise Sangster monthly for three years to help refine and increase our competitiveness. We also worked on areas where we can differentiate and create value with our partners. One of the best investments I made as the CEO was working with her.”

    Synnex (now TD Synnex)

  • “Denise’s leadership and innovative approach have made her an invaluable asset to the industry.”

    Qlik

  • "Our (customer) user group continues to thrive because of Denise's work to structure it correctly and identify the right customers to lead it."

    VMware by Broadcom

As we enter the AI powered world, partnerships are essential to holding onto or gaining a competitive edge. Excelling in partnerships is no longer an option.  Every technology company must excel at it and drive predictable revenues through profitable partners.  But not all IT company CEOs or CROs understand how to create repeatable next generation success through partnerships to align with and achieve their CEOs’ priorities and deliver escalating value to their customer base.  This is where we come in.

We know the power of partners. We are here to turn our clients’ questions or performance gaps with partners, marketplaces, and ecosystems into your X-factor and Unleash the Power of Partners™!  We rely on a combination of proven in-field global experience, metrics and storytelling, advanced listening, innovative and next generation strategies, and more to help our clients play the role of disrupter instead of being disrupted 

We are experts in driving interconnected alignment between IT companies, partners, and customers across all stages of the continuous lifecycle. Our clients are amongst the top and most innovative IT companies in the world. We help them unlock a deep understanding of their partners’ businesses, including what’s influencing their partners’ investments to ensure success is achieved.

What We Do.

We help our clients stay ahead of rapidly changing competitive markets, reimagine what’s possible, and maximize success through partnerships. We develop a deep understanding of our clients—and their partners—to build and deliver practical and differentiated capabilities that drive predictable revenue through profitable partners.

How We Do It.

We build, develop, and lead our clients through expanding, redefining, and architecting conventional and innovative partnerships, while navigating unparalleled disruptive and dynamic markets.

Why Global Touch.

We are a street-smart team with 30+ years of global field experience. We know what works with global and local partners and their sellers, and how to convert partner investments into a predictable pipeline, while streamlining outdated strategies, programs, and operational rigor.

 Global Touch is an award-winning IT professional services group focused on crafting transformational global partnerships, partner-led GTM monetization strategies, programs, and services capabilities. When you work with Global Touch, you’re not hiring a consultant. You’re hiring an experienced global team capable of delivering unique success to maximize our clients’ priorities.

We accelerate our clients’ revenues and growth through a combination of:

  • Formulation of best-of-class and next-generation ecosystems

  • Innovative commercialization strategies and partnerships

  • Acceleration programs and strategies touching products, financing, and sellers through lifecycle profit maximization and world class experiences

  • Data driven decision making

  • Advanced listening

 Whether our clients’ goals are measured by revenue growth, market expansion, new ecosystem partnerships, or innovative lifecycle engagements, we help accelerate our client’s success while tackling their most ambitious priorities.  Together, we identify, create, test, build, and manage solutions that help shape the future of success through partners.

Our leaders bring their own personal passion and expertise that together enables us to take on the complex challenges facing our clients to keep them in the role of disruptor instead of disrupted.

Denise Sangster
President & CEO

As the founder and President & CEO of Global Touch, Inc.®, Denise Sangster spends her time helping to strengthen the bridge between the value of Global Touch’s clients' partner ecosystems and the power of their products, marketplaces, and platforms. She is incredibly proud to sit at the intersection of their global growth and revenue strategies.

For over three decades, Denise has been a consummate "disruptor" and has transformed partner, ecosystems, and routes to market landscapes around the world to accelerate her clients' global revenues and growth through world-class, predictable, profitable, and often unconventional partnerships in dynamic markets. Her secret sauce is a combination of deep market knowledge, creative and long-term collaboration with Global Touch’s clients, knowledge of required customer outcomes, extensive global in-field experience, and implementation of unconventional partner engagements and programs to achieve repeatable partner success.

As a partner profitability transformational leader and a global trend spotter, she advises the world's most innovative technology companies. She helps them build disruptive, next generation partnerships and pipelines and commercialize technology through partnerships. To take it to the next level, she leverages proprietary methodology she has crafted and refined over thirty years and tailored to each engagement.  All of these capabilities are underpinned by her broad network of global contacts and her inquisitive nature developed from years of living and extensive global in-field experience.

Earlier in her career, Denise has brought groundbreaking innovation to the global IT industry, including servicing as the first international columnist for Computer Reseller News (CRN) in three countries, a syndicated columnist in 14 countries, and the producer of two groundbreaking IT conferences focusing on IT companies and their business partners: EuroChannels®, the first Pan-European IT conference, and CyberChannels®, the first IT ecommerce conference in the US market.

Outside of Global Touch, Denise has several passions, including global travel, gardening using plants she has discovered around the world in her business travels, the sport of rowing, career mentoring of U.C. Berkeley student athletes, and, when not traveling for business, early morning outings with her two Labrador retrievers, whom she can be found roaming the Berkeley hills (California), especially on foggy summer mornings.

“Denise has exceptional business acumen, understands the shifting market dynamics facing partners and further has a strength in authentically connecting with partners in the ecosystem. These skills allow her to bring the most relevant feedback into constructive advisory sessions to align growth initiatives.”

─ Brooke Cunningham, CMO LogicMonitor (also a client at Splunk and Qlik)

Jutta Bauer
Director, Data Intelligence

Jutta Bauer is the Director of Data Intelligence at Global Touch, Inc. Her field of expertise lies in capturing and delivering data-driven decisions by leveraging the power of partners for competitive advantage.

In her role, she develops data and metrics solutions to solve and proactively identify client challenges with partner revenue, readiness, and investments.  She excels in distilling complex data into accessible formats and using visual narratives and dashboards to communicate key insights.  She continues to refine Global Touch’s best practices and pilot emerging methodologies and tools to elevate our data intelligence capabilities.

She holds a Bachelor Professional in a trade and studied Econemics at Fachhochschule in Muenster, Germany.

Outside of the office Jutta is a passionate gardener.  She likes to go on hikes and spend time with her husband, their two teenage daughters, two dogs, and their rabbit.

Why Global Touch?

We’re here to turn questions or performance gaps with partners into
your X-Factor based on extensive global in-field experience.

100s

of top IT companies, Wall Street analysts, and venture capitalists trust our knowledge.

100+

of countries with client in-field engagements around the world.

16 of 29

F500 and FT500 technology companies work with Global Touch as a trusted partner.

If you want to ensure success with partners, we have the answers and options to meet today’s challenges while innovating for tomorrow.