Ecosystem Commercialization Partnerships

It’s the big bang opportunity.

Beyond the classic approach of bringing your own product from white board to market launch, ecosystem commercialization partnerships can offer venture-backed start-ups to global technology leaders with the ability to add innovation and deliver more fire power to a technology stack, application, MSP offering, and more.

30 years ago, the booming PC industry looked to universities for opportunities to commercialize their research and bring innovative research to the marketplace.  Then companies such as HP Labs, Intel, and others began to leverage their own R&D centers and commercialize research or form partnerships with other companies to bring state-of-the art offerings or solutions to market.   

Today, nearly every technology leader is expanding their focus on ecosystem commercialization partnerships, which are multi-IT company and multi-service. These partnerships can fill a market void, bring accelerated new value to an existing customer footprint, or turn market laggards into innovation leading market disruptors.

We help you push the boundaries of what’s possible to unleash the power of partners. 
We offer two key Ecosystem Commercialization with Partners services:

Ecosystem Strategy & Ideation

Partner Matchmaking

Our Expertise

Global Touch helps clients craft ecosystem strategies with partners around the world to maximize market potential, improve competitive advantage, retain customer brand preference, find the best route to market, deliver the full “stack,” and more.  Our focus is to increase business value with ecosystem commercialization partnerships with precision and speed.  We also provide our clients with the opportunity to look beyond the classic product development cycle and bring a multi-dimensional approach to evaluate how to bring more value to customers at every stage of the lifecycle.

 Whether our clients are venture-backed start-ups or the top global technology leaders, we help turn their ideas into valuable products and services through ecosystem partnerships.  We provide five capabilities to our clients:

  • Accelerating products, services, or processes to market faster.

  • Working with start-ups and early-stage companies and their venture capital backers to create a commercialization plan.

  • Introducing more products and services through partnerships.

  • Including technologies in products across a wider range of markets.

  • Incorporating a greater breadth of technologies in each product or service.

These capabilities are delivered in two primary Commercialization through Partnership services:

Ecosystems Strategy & Ideation

The process of developing a solution from conception to commercialization is complex. The companies that are most successful have sound go-to-market planning and reliable cross-functional execution.  While bringing innovative ideas, products, and technologies to market is the goal of every technology company, venture capitalist, or investor, for many finding and creating ecosystem partnerships can often be the failure point.

 Each new ecosystem solution with multi-brand services can generate its own set of challenges.  Most companies choose to hire or sell through a direct sales team as the primary sales approach overlooking an ecosystem strategy with and through partnerships, which most do not understand how to execute them or deliver the right shared resources .  Added to this key challenge, ecosystem sales performance in its first year is a predictor of long-term results, which compounds the criticality of smooth ecosystem launches as lifecycles shorten, recurring revenue increases, and competition intensifies.

 We collaborate with our clients’ teams to identify innovative ideas that can be brought to market through partnerships to drive collaborative success.  We also continuously explore innovative ideas from conception to commercialization, help identify untapped potential and shape differentiated and disruptive offerings, as well as a reimagined lifecycle success.

Partnership Matchmaking

We help identify potential partners and/or research collaborations with a pragmatic and thoughtful approach.  By scouting for relevant technology partnerships and sifting through the hype, we help identify potential partnerships that can come from any part of the world and help form potential cutting-edge opportunities to amplify and accelerate their success.  We also help identify the pieces to accentuate in the current strategy and those that no longer are well aligned with potential partners, so that resources can be reallocated or refocused to deliver more impactful results.

By The Numbers

30+

engagements for US, Asian, and European technology companies involving a range of ecosystem commercialization requirements.

100%

of deals are net new partnerships or ecosystem solutions for our clients.

$25M

average co-investments.

72%

achieved revenues more than triple co-investments within two years.