Strategy Services
At Global Touch, we help our clients dream it, create it, measure it, and accelerate it. We work to deeply understand your business and product roadmap, partner and R™ approach and investments, and required outcomes so we can help you know exactly what to do next, where to grow, and how to transform your engagement with partners. Beyond helping you establish or re-imagine your vision we have the first-hand knowledge and capabilities to make certain you get there.
Across the globe, we’ve helped IT companies and a broad range of partners of all sizes with their strategy to focus, engage, transform, innovate, and thrive.
We also extend the strategy to shape and align content for their customers and partner conferences, summits, and events that crack the code and energize audiences to create memorable moments that educate, inspire, drive world class networking, and create catalyst moments that add up to taking our clients’ success to the next level.
Global Touch Partner Profitability Calculator®
Partner Profitability drives predictable pipelines. How do you stack up?
We help you push the boundaries of what’s possible to unleash the power of partners. We offer four key Strategy services:
Business Strategy
Partner Revenue Strategy
Metrics Strategy
Brainstorming, Assessments, & Ideation
Our Expertise
Business Strategy
In an emerging AI powered era, technology transformation, partner revenue strategy, metrics and storytelling, advanced listening, and preferred R™ require choices: do what you already do, but better; make fundamental changes; or reinvent your company completely.
Partner Revenue Strategy
Our rigorous research methods help us understand who your committed and loyal partners are, how they make money, what they need from you, their current and planned investments, their profitability, and how they engage to drive lifecycle value. Then we help our clients build a partner leveraged growth plan that aligns with their overarching business priorities including their partners’ readiness, performance, and investment priorities.
Metrics Strategy
Does your partner strategy include the metrics to track and what to watch to ensure your partner revenue pipeline, programs, investments are synchronized with your CEO’s priorities, your company roadmap, and aligned with your partner’s investments? Most partner leaders and chief revenue officers do not use metrics as a disruptor strategy today, but instead use them as a torch bearer of what has worked in the past. We help build a metrics strategy to shake things up instead of reinterpreting what has worked for the last 15 years.
Brainstorming, Assessments, & Ideation
Are you stuck in a rut or needing a new perspective? Global Touch offers full-service capabilities and consulting options designed to address a singular challenge to an entire end-to-end assessment of how to create the greatest value every technology company needs to leverage: productive and profitable partners.
For most IT companies, sharing ideas in a conference room isn’t the most productive way to brainstorm, assess, or ideate how to build a strategy, break “group think,” understand the changing competitive landscape, or rethink what the company has been doing for years. Our years of experience building innovative and next generation partner engagements allow us to provide unique counsel to our clients as they look to shore up, rebuild, or rethink their partner pipeline.
We Turn Our Clients’ Vision Into Results
By The Numbers
18%
average increase partners’ time to readiness and readiness to sell.
2.3% to 11.5%
margin points improvement through identification of new pipeline opportunities and partnerships.
21%
decrease in average time needed by partners to realize a ROI.
11%
increase in average partner cash flow.
9%
average reduction in partner investments through program optimization over five years.
30%+
growth for emerging companies in year one; 14% growth with established
companies over 18 months.