Advanced Listening Engagement
VMware engaged Global Touch to help determine how to scale its fragmented user group program in the United States and to create an independent user group while meeting the needs of its customers through knowledge sharing, training, collaboration, and events.
Highlights
Global Touch assisted VMware with moving from independent user groups to the IT industry’s most successful independent customer group (“VMUG”) that has scaled to 150,000+ members in 200+ countries. Global Touch identified a third-party agency to manage the administration and self-funded its growth. Global Touch helped identify the customer leadership board members, board chairman, set strategy, and facilitate the initial two years of meetings.
Engagement Services
Customer User Group Strategy, Development, & Revenue Leverage
UG
Interviewing Services
IS
Council Leadership Training
CL
Council Services
CS
Business Strategy
ST
Brainstorming, Assessments, & Ideation
BR
Knowledge Transfer & Training
KT
Advanced Listening Engagement
Global Touch provided pre-acquisition closing insights on two of the largest IT mergers in 2023 and 2024 to the buyers with key feedback from top partners focused on the acquisition, potential pipeline impact, expectations post-closure, and more.
Highlights
Global Touch provided assessments (potential disruption challenges or disruptor opportunities) of clients’ pre-closing acquisitions. The projects captured customers and partners thinking after evaluating the acquisitions, identified acceleration opportunities and potential roadblocks, as well as pipeline impact to refresh programs, new roadmap planning, and renewals.
Engagement Services
Interviewing Services
IS
Business Strategy
ST
Partner Revenue Strategy
PS
Partner Feedback
PF
Knowledge Transfer & Training
KT
Advanced Listening Engagement
Google Cloud partnered with Global Touch to launch its first Service Provider & Consulting Council to determine business partnering issues, partner requirements, and develop a strategy to scale these partners’ business with Google Cloud
Highlights
Global Touch led the establishment of Google Cloud’s Service Provider and Consulting Council and to provide these partners with unique services and capabilities to support the growth of their businesses on the Google Cloud platform. The effort led to one of the largest gatherings of competitors and mutual agreement with the prioritizing of needs to drive revenue through this platform.
Engagement Services
Council Services
CS
Interviewing Services
IS
Business Strategy
ST
Partner Revenue Strategy
PS
Brainstorming, Assessments, & Ideation
BR
Partner Feedback
PF
Knowledge Transfer & Training
KT
Advanced Listening Engagement
Splunk partnered with Global Touch to launch its partner councils in four geographies and lead this program for over 6 years.
Highlights
Global Touch drove the end-to-end content and strategy for Splunk Partner Councils. These Councils delivered to Splunk leadership actionable feedback, how to stimulate the customer lifecycle journey, as well as accelerate the partners’ Splunk practice development.
Engagement Services
Council Services
CS
Interviewing Services
IS
Council Leadership Training
CL
Business Strategy
ST
Partner Revenue Strategy
PS
Brainstorming, Assessments, & Ideation
BR
Partner Feedback
PF
Knowledge Transfer & Training
KT
Advanced Listening Engagement
Global Touch was engaged by three of the top 20 IT global companies to oversee their CEO councils, which represented companies with more than 18.1 million employees and generate over $5.23 trillion in annual revenue. Council members were located in 32 countries from a range of industries.
Highlights
Each of these CEO Councils were overseen and facilitated by Global Touch and designed to produce conversations, broader thinking, and bolder decisions around our clients’ technology. We created unique opportunities for the participating CEOs to networking with their peers and learn how others were using our clients’ technology for competitive advantage and to achieve the CEOs’ business priorities and strategy roadmaps.
Engagement Services
Council Services
CS
Interviewing Services
IS
Business Strategy
ST
Brainstorming, Assessments, & Ideation
BR
Knowledge Transfer & Training