Case Studies:

Metrics & Storytelling

Metrics & Storytelling Engagement

Since 2000, Global Touch has partnered with Cisco Systems to provide an annual independent check on mindset and health of its partner business through its Partner Profitability Study.

Highlights

The Cisco Partner Profitability Study is the longest running independent IT survey in the IT industry.  On behalf of Cisco Systems, Global Touch tracks a range of topics to understand how partners are making money with and investing in Cisco to make money in the future around Cisco with customers’ evolving innovation requirements.

Engagement Services

Business Strategy

ST

Partner Revenue Strategy

PS

Metrics Strategy

MS

Brainstorming, Assessments, & Ideation

BR

Metrics That Matter & Analytics

MM

Partner Feedback

PF

Knowledge Transfer & Training

KT

Interviewing Services

IS

Metrics & Storytelling Engagement

Global Touch teamed up with VMware to rethink how partners engage and invest into their current and future VMware business and capabilities around the world.

Highlights

Over a three-year period, Global Touch tracked for VMware how its partners were making money with VMware and performing around the world.  The results allowed VMware leadership to redirect and enhance investments to achieve business priorities and improve partner revenue predictability.  The Stevie® Awards, the world's premier business awards programs, awarded nine Stevie® Awards, to this project in the spring of 2024.

Engagement Services

Business Strategy

ST

Partner Revenue Strategy

PS

Metrics Strategy

MS

Brainstorming, Assessments, & Ideation

BR

Metrics That Matter & Analytics

MM

Partner Feedback

PF

Knowledge Transfer & Training

KT

Interviewing Services

IS

Metrics & Storytelling Engagement

Global Touch partnered with NetApp to determine how partners were making money selling NetApp products and investing in the NetApp partnership.

Highlights

On behalf of NetApp, Global Touch identified its top profit earning partners, what was unique about their NetApp business to create greater profit and margin contribution to their business, and how to replicate this success into their wider overall partner base or the types of partners to recruit for greater predictable NetApp partnership success.

Engagement Services

Business Strategy

ST

PP

Partner Profiling

Metrics That Matter & Analytics

MM

Knowledge Transfer & Training

KT

Partner Revenue Strategy

PS

Brainstorming, Assessments, & Ideation

BR

Interviewing Services

IS

Metrics & Storytelling Engagement

F5 engaged Global Touch to understand the state of its partner relationships, brand importance, and partner needs to strengthen investments and increase customer impact.

Highlights

Global Touch assisted the channel chief to understand the state of the F5 partnership relationship, how partners ranked its importance in their overall revenues and investments, as well as partner required investment priorities to create a stickier partnership.

Engagement Services

Partner Feedback

PF

Knowledge Transfer & Training

KT

Business Strategy

ST

Partner Revenue Strategy

PS

Brainstorming, Assessments, & Ideation

BR

Global Touch’s Engagement Services

Strategy

Metrics & Storytelling

Advanced Listening

Ecosystem Commercialization Partnerships