Ecosystem Partnership Engagement
Philips Speech partnered with Global Touch to identify routes to market with ecosystem partnerships.
Highlights
Global Touch helped establish a series of partnerships for Philips Speech products headquartered in Vienna, Austria. Three key technology partnerships were established on behalf of Philips Speech with Intel, HP Labs, and Apple, plus support authorized partner networks. Each commercialization relationship had different objectives and outcomes and generated significant revenue and brand opportunities for Philips Speech.
Key Services
Ecosystem Strategy & Ideation
EC
Partnership Matchmaking
PM
New Product Commercialization
PC
Business Strategy
ST
Partner Revenue Strategy
PS
Knowledge Transfer & Training
KT
Ecosystem Partnership Engagement
Pantone engaged Global Touch to create ecosystem partnerships with IT companies and their partners to bring their color palettes to applications, desktop monitors, laptop screens, and color printers (personal, local, networked, and production).
Highlights
Global Touch assisted Pantone with identifying and forming a range of key IT technology commercialization partnerships for its universal language of color in applications, desktop monitors, laptops screens, and color printers. We established a range of technology companies to license Pantones’ technology in order to accurately display colors that met its color matching system (or PMS colors’ palettes), which is in use today by over 10 million designers, manufacturers, and brands around the world.
Key Services
Ecosystem Strategy & Ideation
EC
Partnership Matchmaking
PM
Business Strategy
ST
Partner Revenue Strategy
PS
Knowledge Transfer & Training
KT
Interviewing Services
IS
Ecosystem Partnership Engagement
Concur (now SAP) retained Global Touch to better understand how to engage with building an ecosystem solution with Salesforce (SFDC) and co-sell with the Salesforce field.
Highlights
Global Touch identified opportunities for Concur to co-sell with SFDC sales teams and its partners in the US and EMEA, as well as identify barriers or misalignment that stalled or slowed co-selling with an ecosystem solution. Key outcomes addressed joint marketing, readiness training, improved sales alignment, policy alignment, expansion selling, compensation, and more.
Key Services
Ecosystem Strategy & Ideation
EC
Business Strategy
ST
Partner Revenue Strategy
PS
Partner Feedback
PF
Knowledge Transfer & Training
KT
Interviewing Services