Case Studies

If the idea of tackling complex revenue growth through partnerships is core to your CEO’s priorities, there’s a good chance we have answers to help you disrupt while accelerating innovation and success.  We shape opportunities and solve problems together with and for our clients. 

To explore highlights of our client engagements around the world, please click the service group in the Highlighted Cases Studies, below.

What IT Companies Think about their Partner Business
& the Red Flags in need of Reinvention…

36%

believe they are making the right investments to maximize partner
and partnership or ecosystem revenue opportunities.

47%

believe marketplaces and ecosystem parterships are an opportunity, yet don’t know how to maximize these opportunities.

84%

of revenues are generated in “Year 1,” reinforcing a transactional orientation to the partnerships.

19%

understand how their partners make money and spend money to make money with them.

59%

want partners to resell the IT companies’ services or serve as subcontractors (of IT company) to customers.

68%

continue to rely on programs, strategies, and partner investments, which originated 15+ years ago.

Source:  Global Touch, Inc. (August 2024)