Global Touch Snapshot of Case Studies
Below are examples of Global Touch’s client engagements.
Snapshot
Since 2000, Global Touch has partnered with Cisco Systems to provide an annual independent check on mindset and health of its partner business through its Partner Profitability Study.
Highlights
The Cisco Partner Profitability Study is the longest running independent IT survey in the IT industry. Global Touch tracks for Cisco a broad range of current and next generation metrics focused on partner profitability and performance, lifecycle value, and how its extensive partner investments and routes-to-market are meeting changing partner and their customers’ requirements.
Key Services
Business Strategy
ST
Partner Revenue Strategy
PS
Metrics Strategy
MS
Brainstorming, Assessments, & Ideation
BR
Metrics That Matter & Analytics
MM
Partner Feedback
PF
Knowledge Transfer & Training
KT
Interviewing Services
IS
Snapshot
Global Touch teamed up with VMware to rethink how partners engage and invest into their current and future VMware business and capabilities around the world.
Highlights
Over a three-year period, Global Touch tracked for VMware how its partners were making money with VMware and performing around the world. The results allowed VMware leadership to redirect and enhance investments and business priorities, which resulted in improved partner revenue predictability. This project was awarded nine Stevie® Awards, the world's premier business awards programs, in the spring of 2024 for the results of Global Touch’s work.
Key Services
Business Strategy
ST
Partner Revenue Strategy
PS
Metrics Strategy
MS
Brainstorming, Assessments, & Ideation
BR
Metrics That Matter & Analytics
MM
Partner Feedback
PF
Knowledge Transfer & Training
KT
Interviewing Services
IS
Snapshot
Global Touch advises sell-side Wall Street investment firms and top consulting groups. These blue-chip companies seeking help from Global Touch to understand the nuances of the IT partner landscape and what creates sustainable partnerships.
Highlights
Global Touch’s work with Wall Street (sell-side) analysts and top global consulting groups focuses on helping them understand the partner landscape, how partners make and invest money into building strategic partnerships and deliver value to the customer across the lifecycle. These clients include Morgan Stanley, Merrill Lynch, Goldman Sachs, Accenture, Bain, McKinsey, and more.
Key Services
Metrics Strategy
MS
Brainstorming, Assessments, & Ideation
BR
Metrics That Matter & Analytics
MM
Knowledge Transfer & Training
KT
Snapshot
Global Touch partnered with NetApp to determine how partners were making money selling NetApp products and investing in the NetApp partnership.
Highlights
On behalf of NetApp, Global Touch identified its top profit earning partners, what was unique about their NetApp business to create greater profit and margin contribution to their business, and how to replicate this success into their wider overall partner base or the types of partners to recruit for greater predictable NetApp partnership success.
Key Services
Business Strategy
ST
PP
Partner Profiling
Metrics That Matter & Analytics
MM
Knowledge Transfer & Training
KT
Partner Revenue Strategy
PS
Brainstorming, Assessments, & Ideation
BR
Interviewing Services
IS
Snapshot
Global Touch participated in a collaborative consulting team for Boeing’s next generation aircraft to solve business challenges through technology or other business strategies. Global Touch’s contribution was how to use data to ensure its suppliers’ products continuously met SLAs requirements and warranty obligations, while reducing its customers’ ground time delays due to parts failures.
Highlights
Global Touch had a limited consulting role. Our limited engagement resulted in three key initiatives that were implemented by Boeing and are in use today. The three key recommendations are: 1. Implement real-time data to monitor parts performance that would allow its airline operators early warnings of parts issues while the aircraft was in flight to have the appropriate parts and mechanics available to make immediate repairs after the aircraft landed and minimize push back delays. 2. Require all Boeing suppliers to purchase the data to ensure their parts are performing to contractual requirements (i.e., SLA and warranty requirements). 3. Establish supplier chargebacks for failing to meet on-going contractual or parts performance requirements.
Key Services
Metrics That Matter & Analytics
MM
Knowledge Transfer & Training
KT
Business Strategy
ST
Brainstorming, Assessments, & Ideation
BR
Snapshot
F5 engaged Global Touch to understand the state of its partner relationships, brand importance, and needs to strengthen the partnership.
Highlights
Global Touch assisted the new channel chief to understand the state of the F5 partnership relationship, how partners ranked its importance in their overall revenues and investments, and initial changes partners desired to create a stickier partnership.
Key Services
Partner Feedback
PF
Knowledge Transfer & Training
KT
Business Strategy
ST
Partner Revenue Strategy
PS
Brainstorming, Assessments, & Ideation
BR
Snapshot
Global Touch provided pre-acquisition closing insights on two of the largest IT mergers in 2023 and 2024 to the buyers with key feedback from top partners focused on the acquisition, potential pipeline impact, expectations post-closure, and more.
Highlights
Global Touch provided an assessment of our clients’ acquisitions prior to the closing of any areas where there might be disruption or a disruptor role to play following the acquisition close. The projects were designed to capture an updated understanding of the perceived impact for customers and partners, acceleration opportunities, potential roadblocks, or pipeline accelerations or pauses in the refresh, new roadmap planning, and renewals.
Key Services
Interviewing Services
IS
Business Strategy
ST
Partner Revenue Strategy
PS
Partner Feedback
PF
Knowledge Transfer & Training
KT
Snapshot
Google Cloud partnered with Global Touch to launch its first Service Provider & Consulting Council to determine business partnering issues, partner requirements, and develop a strategy to scale these partners’ business with Google Cloud
Highlights
Global Touch led the establishment of Google Cloud’s Service Provider and Consulting Council and to provide these partners with unique services and capabilities to support the growth of their businesses on the Google Cloud platform. The effort led to one of the largest gatherings of competitors and mutual agreement with the prioritizing of needs to drive revenue through this platform.
Key Services
Council Services
CS
Interviewing Services
IS
Business Strategy
ST
Partner Revenue Strategy
PS
Brainstorming, Assessments, & Ideation
BR
Partner Feedback
PF
Knowledge Transfer & Training
KT
Snapshot
Global Touch was engaged by three of the top 20 IT global companies to oversee their CEO councils, which represented companies with more than 18.1 million employees and generate over $5.23 trillion in annual revenue. Council members were located in 32 countries from a range of industries.
Highlights
Each of these CEO Councils were overseen and facilitated by Global Touch and designed to produce conversations, broader thinking, and bolder decisions around our clients’ technology. We created unique opportunities for the participating CEOs to networking with their peers and learn how others were using our clients’ technology for competitive advantage and to achieve the CEOs’ business priorities and strategy roadmaps.
Key Services
Council Services
CS
Interviewing Services
IS
Business Strategy
ST
Brainstorming, Assessments, & Ideation
BR
Knowledge Transfer & Training
KT
Snapshot
VMware engaged Global Touch to help determine how to scale its fragmented user group program in the United States to help the company and its customer members to maximize members' use of VMware and partner solutions through knowledge sharing, training, collaboration, and events.
Highlights
Global Touch identified a third-party agency to transition from VMware led-management of its customer use group to an independent (administration and self-funded) group. Our initial support helped identify the customer board members, board chairman, council facilitation, and strategy development of how VMware should support the group and provide value-add to its customer members (i.e., VMware SE support, authorized partner engagement, customer success story development, etc.). Today, “VMUG” is the largest and most successful independent user group in the IT industry with 150,000+ members in 200+ worldwide locations.
Key Services
Customer User Group Strategy, Development, & Revenue Leverage
UG
Interviewing Services
IS
Council Leadership Training
CL
Council Services
CS
Business Strategy
ST
Brainstorming, Assessments, & Ideation
BR
Knowledge Transfer & Training
KT
Snapshot
Splunk partnered with Global Touch to launch its partner councils in four geographies and lead this program for over 6 years.
Highlights
Global Touch drove the end-to-end content and strategy for Splunk Partner Councils. These Councils delivered to Splunk leadership actionable feedback, how to stimulate the customer lifecycle journey, as well as accelerate the partners’ Splunk practice development.
Key Services
Council Services
CS
Interviewing Services
IS
Council Leadership Training
CL
Business Strategy
ST
Partner Revenue Strategy
PS
Brainstorming, Assessments, & Ideation
BR
Partner Feedback
PF
Knowledge Transfer & Training
KT
Snapshot
Philips Speech partnered with Global Touch to identify routes to market with technology partnerships, which involved classic IT partners, as well as commercialization through partnerships.
Highlights
Global Touch helped establish a series of partnerships for Philips Speech products. Three key technology partnerships were established on behalf of Philips Speech with Intel, HP Labs, and Apple. Each of these commercialization relationships had different objectives and outcomes including strategic cross-investments, licensing, solution development, and more.
Key Services
Commercialization Strategy & Ideation
CO
Partnership Matchmaking
PM
New Product Commercialization
PC
Business Strategy
ST
Partner Revenue Strategy
PS
Knowledge Transfer & Training
KT
Snapshot
Concur (now SAP) retained Global Touch to better understand how to engage with building an ecosystem solution with Salesforce and co-selling with the Salesforce field.
Highlights
Global Touch identified with the Concur and SFDC sales teams’ problems with creating a sellable ecosystem (technology) solution, barrier to global market success, and cross team functional misalignment. Global Touch’s recommendations solved joint product development, lack of sales alignment, and more.
Key Services
Commercialization Strategy & Ideation
CO
Business Strategy
ST
Partner Revenue Strategy
PS
Partner Feedback
PF
Knowledge Transfer & Training
KT
Interviewing Services
IS
Snapshot
Pantone engaged Global Touch to create commercialization partnerships with IT companies to accurately display its colors onscreen and in print.
Highlights
Global Touch assisted Pantone with forming key IT technology commercialization partnerships with its universal language of color. We established a range of technology companies to license Pantones’ technology in order to accurately print colors that met its standardized color matching system (or PMS colors), which is used by over 10 million designers and producers around the world.
Key Services
Commercialization Strategy & Ideation
CO
Partnership Matchmaking
PM
Business Strategy
ST
Partner Revenue Strategy
PS
Knowledge Transfer & Training
KT
Interviewing Services
IS
Key Services
Strategy
Metrics & Storytelling
Advanced Listening
Product Commercialization Partnerships