Leadership

Our leaders bring their own personal passion and expertise that together enables us to take on the complex challenges facing our clients to keep them in the role of disruptor instead of disrupted.

Denise Sangster
President & CEO

As the founder and President & CEO of Global Touch, Inc.®, Denise Sangster spends her time helping to strengthen the bridge between the value of Global Touch’s clients' partner ecosystems and the power of their products and platforms. She is incredibly proud to sit at the intersection of their global growth and revenue strategies.

For over three decades, Denise has transformed partner and ecosystem landscapes around the world to accelerate her clients' global revenues and growth through world-class, predictable, profitable, and often unconventional partnerships in dynamic markets. Her secret sauce is a combination of deep market knowledge, creative and long-term collaboration with Global Touch’s clients, knowledge of required customer outcomes, extensive global in-field experience, and implementation of unconventional partner engagements and programs to achieve repeatable partner success.

As a partner profitability transformational leader and a global trend spotter, she advises the world's most innovative technology companies. She helps them build disruptive, next generation partnerships and pipelines and commercialize technology through partnerships. To take it to the next level, she leverages proprietary methodology she has crafted and refined over thirty years and tailored to each engagement.  All of these capabilities are underpinned by her broad network of global contacts and her inquisitive nature developed from years of living and extensive global in-field experience.

Earlier in her career, Denise has brought groundbreaking innovation to the global IT industry, including servicing as the first international columnist for Computer Reseller News (CRN) in three countries, a syndicated columnist in 14 countries, and the producer of two groundbreaking IT conferences focusing on IT companies and their business partners: EuroChannels®, the first Pan-European IT conference, and CyberChannels®, the first IT ecommerce conference in the US market.

Outside of Global Touch, Denise has several passions, including global travel, gardening using plants she has discovered around the world in her business travels, the sport of rowing, career mentoring of U.C. Berkeley student athletes, and, when not traveling for business, early morning outings with her two Labrador retrievers, whom she can be found roaming the Berkeley, California hills, especially on foggy summer mornings.

“Denise has exceptional business acumen, understands the shifting market dynamics facing partners and further has a strength in authentically connecting with partners in the ecosystem. These skills allow her to bring the most relevant feedback into constructive advisory sessions to align growth initiatives.”

─ Brooke Cunningham, CMO LogicMonitor (also a client at Splunk and Qlik)

Jutta Bauer
Director, Data Intelligence

Jutta Bauer is the Director of Data Intelligence at Global Touch, Inc. Her field of expertise lies in capturing and delivering data-driven decisions by leveraging the power of partners for competitive advantage.

In her role, she develops data and metrics solutions to solve and proactively identify client challenges with partner revenue, readiness, and investments.  She excels in distilling complex data into accessible formats and using visual narratives and dashboards to communicate key insights.  She continues to refine Global Touch’s best practices and pilot emerging methodologies and tools to elevate our data intelligence capabilities.

She holds a Bachelor Professional in a trade and studied Econemics at Fachhochschule in Muenster, Germany.

Outside of the office Jutta is a passionate gardener.  She likes to go on hikes and spend time with her husband, their two teenage daughters, two dogs, and their rabbit.

  • “Denise led our global partner survey strategy and execution with unparalleled precision, delivering insights that were not just valuable but truly game-changing.”

    VMware (a Broadcom Company)

  • “Global Touch’s innovative approach and field knowledge is second to none.”

    Microsoft

  • "Global Touch, and CEO, Denise Sangster, were trusted advisors to myself and my teams at multiple leading SaaS companies where I leveraged Global Touch's services and expertise to gain invaluable insights into partner satisfaction and loyalty, which were critical to our continued business growth.”

    LogicMonitor (also a client at Splunk and Qlik)

  • “We worked with Denise to lead our CEO council for a number of years. She brought innovative thinking to help us capture what really matters and craft and refine solutions needed by our largest customers.”

    IBM

  • “For 25 years, Denise Sangster and Global Touch has helped us understand how partners make money with Cisco and how they spend money to make money with us.”

    Cisco Systems, Inc.

  • "Global Touch provided invaluable 3rd party objective feedback through their surveys and interviews with our partners around the world that allowed us to refocus our resources and refine our partner program. Their CEO, Denise Sangster added industry insights to their research that brought the data to life."

    NetApp, Inc.

  • “Global Touch over delivered and helped us know and anticipate how to be successful with partners.”

    Google Cloud

  • “Global Touch made certain we understood the nuances of how to be successful with partners around the world.”

    Apple

  • “Denise helped us identify acquisition targets and, most importantly, key people to grow the success of our business outside the US business.”

    Ingram Micro

  • “Denise excels at transforming partner advisory councils from single events into true, value-driven programs that deliver lasting impact. Her global connections and strategic insights enable her to drive significant value for all stakeholders involved.”

    Qlik

  • “Global Touch helped us seize opportunities to scale our business prudently in the US and Europe.”

    GE Commercial Distribution Capital (now Wells Fargo Capital Finance)

  • “Denise transformed our (customer) user group from a group of disparate customer user groups into the largest independent, self-funded, and the ultimate CX group in the IT industry.”

    VMware (a Broadcom Company)

  • “Global Touch provided rich content to our partner and ISV global portal that enriched the experience and knowledge of our partners.”

    Intel

  • “We used Global Touch to help us identify and create technology partnerships for our (speech technology) with potential US technology companies. Denise Sangster created three key US (technology company) partnerships, which produced significant value for our division over many years.”

    Philips Speech Austria

  • “We thought we understood our partner business after working with top consultants, but we were wrong. Denise showed us how to do it and led meaningful partner advisory councils to hone in on how to really achieve success.”

    UiPath

  • “What sets Denise apart is not just her expertise, but her unwavering commitment to excellence and her genuine partnership approach. "

    VMware, a Broadcom Company

  • “Denise’s ability to navigate complex challenges and create sustainable success is truly impressive.”

    Google Cloud

  • “Denise has an extraordinary ability to distill vast amounts of complex data into clear, actionable strategies that directly influenced the future direction of VMware's partner ecosystem.”

    VMware (a Broadcom Company)

  • “Denise led our most important partner council for a number of years and turned it into a fantastic listening event that helped propel the business.”

    Avnet Technology Solutions (now TD Synnex)

  • “Global Touch delivered our single most innovative initiative with partners. It was our global Voice of the Partner project that consisted of deep-dive interviews and an in-depth survey to listen to and learn from our partners. This valuable partner feedback was specifically leveraged in creating our new partner program in areas where partners said it would impact their F5 growth.”

    F5 Networks

  • “I always loved working with (Denise Sangster) and making positive change.”

    Computacenter UK

  • “Denise (Sangster) is a legend in the industry.”

    Cisco EMEA

  • “Denise’s deep understanding of the channel, combined with her strategic foresight, set a new standard for how we approached our partner relationships.”

    VMware (a Broadcom Company)

  • “Thank you for all (Denise Sangster) has done for the IT industry.”

    Microsoft

  • “In a world where true experts are rare, Denise stands out as a remarkable leader who delivers beyond expectations.”

    VMware, a Broadcom Company

  • “I met with Denise Sangster monthly for three years to help refine and increase our competitiveness. We also worked on areas where we can differentiate and create value with our partners. One of the best investments I made as the CEO was working with her.”

    Synnex (now TD Synnex)

  • “She became more than just a consultant; she became a trusted advisor whose insights I relied on time and again.”

    VMware, a Broadcom Company

  • “Denise's contributions were instrumental in shaping our success, and her impact will be felt for years to come.”

    VMware, a Broadcom Company

  • “Denise’s leadership and innovative approach have made her an invaluable asset to the industry.”

    Qlik

  • “The recommendations Denise Sangster provided were not only insightful but often visionary, allowing us to stay ahead of the curve in an increasingly competitive landscape.”

    VMware (a Broadcom Company)

  • "Denise led our most important partner council for a number of years and turned it into a fantastic listening event that helped propel the business.”

    Avnet Technology Solutions (now TD Synnex)

  • “I always loved working with (Denise Sangster) and making positive change.”

    Computacenter UK

  • “Thank you for all (Denise Sangster) has done for the IT industry.”

    Microsoft

  • "I met with Denise Sangster monthly for three years to help refine and increase our competitiveness. We also worked on areas where we can differentiate and create value with our partners. One of the best investments I made as the CEO was working with her.”

    Synnex (now TD Synnex)

  • “Denise’s leadership and innovative approach have made her an invaluable asset to the industry.”

    Qlik

  • "Our (customer) user group continues to thrive because of Denise's work to structure it correctly and identify the right customers to lead it."

    VMware (by Broadcom)

  • “Denise and her team do indeed treat their customers as valued for life and I continue to feel that way. Denise is an integral member of my extended team and a part of my winning playbook."

    LogicMonitor (also a client at Splunk and Qlik)